EventsWebinarWebinar: The big pricing debate: Finding the right model

Webinar: The big pricing debate: Finding the right model

Overview

Title: The big pricing debate: Finding the right model

Date: Tuesday, June 29th, 2021

Time: 15:00 PM British Summer Time

Duration: 1 hour

Summary:

Pioneered by legal firms in the 1950s, the humble timesheet allowed accountants to track how much to charge clients for their services. Fast forward seventy years and pricing has become a significant pain point for many firms.

With a myriad of pricing structures and strategies to choose from in a highly competitive marketplace, finding the right one is important now more than ever and there’s no one size fits all.

A recent survey by Medium found that almost 75% of accounting tasks can be automated with accounting software. Digitisation and the rise of technology have allowed firms to reduce operational overheads and automate time-consuming manual tasks, affecting how firms charge their clients.

While forward-thinking accountants are embracing this change by assuming a more advisory role, offering more lucrative services such as cash flow forecasting and business planning, firms must understand pricing and implement models that are a true reflection of their services.

In this Accountancy Age webinar hosted with Practice Ignition, we will discuss buying psychology, implementing pricing changes and pricing models for firms of all shapes and sizes with eyes on generating revenue and maximising profit. We will cover:

  • Value pricing vs fixed pricing
  • Implementing change and measuring results
  • How technology can reduce overheads and boost productivity
  • Why business intelligence is key to success and crucial in your business decision-making process
  • The importance of forecasting during this transformational phase

Our speakers for this session are:

  • Martin Bissett – Founder – Upward Spiral Partnership (USP)
  • Carl Reader – Chairman – d&t
  • Emma Crawford-Falekaono – Head of EMEA – Practice Ignition

Register here and join us on 29 May at 15:00 PM (BST) for the discussion.

Watch the on-demand recording here.

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